Market Orientation Essay Example | Topics and Well Written Essays - 500 words

Market Orientation - Essay ExampleDifferent departments within the organizations are tout ensemble oriented towards identifying and designing methods to meet these changing customer demands. According to Naver and Slater (1990), organizations that follow marketing orientation course tend to follow five key strategies namely customer orientation, competitor orientation, interfunctional-coordination, organizational culture and contract on long-term profits. Most well-known market-oriented organizations are Sony, Dell, Toyota, General Electric, etc (Day, 1999). These organizations are customer-focused and use marketing tuition to develop strategies that enhance customer satisfaction. Several benefits reach been identified with market orientation. A market-oriented firm chiffonier focus and retain its loyal customers that are of more value to the firms business. These firms usually have higher employee satisfaction because of greater customer satisfaction and vice versa. This furth er enhances employee commitment and their productivity.